Background

Case Studies

Deep dives into how we help founders navigate growth, from team building to commercial strategies.

Fractional Leadership

HealthTech Scale-up Operational Transformation

A UK-based digital health company was struggling to scale internal operations after rapid commercial growth. Founders were balancing fundraising, hiring, and operational delivery simultaneously, creating bottlenecks across the business.

Our Role

Tide Partners stepped in as a senior operational partner, working directly with leadership to stabilise delivery and prepare the business for scale.

What We Did
  • Introduced operational reporting and leadership cadence.
  • Rebuilt hiring processes across commercial and product functions.
  • Implemented KPI tracking across revenue and operations.
  • Supported investor communications during fundraising activity.
  • Acted as a bridge between founders, advisors, and delivery teams.
Outcome
  • Improved operational visibility across departments.
  • Reduced founder dependency on day-to-day execution.
  • Enabled leadership team to focus on growth and fundraising priorities.
  • Positioned the business for its next stage of expansion.
Operational Transformation
Revenue Growth
Revenue Growth

Founder-led SaaS Commercialisation

A B2B SaaS company had achieved strong early traction but relied almost entirely on the founder for sales and commercial relationships.

Our Brief

Build a repeatable go-to-market process capable of scaling beyond founder-led sales.

What We Did
  • Defined ideal customer profiles and commercial positioning.
  • Built outbound sales process and pipeline structure.
  • Introduced CRM workflows and reporting.
  • Supported pricing strategy and commercial negotiations.
  • Assisted in hiring the first commercial team members.
Impact
  • Created a repeatable sales motion for future scale.
  • Increased commercial consistency and forecasting accuracy.
  • Reduced dependency on founder-driven revenue generation.
  • Established foundations for Series A growth.
Healthcare Partnerships

European Market Access Strategy

A healthcare business entering regulated European markets required support navigating commercial partnerships, distribution strategy, and healthcare procurement structures.

The Challenge

Complex stakeholder environments and fragmented healthcare systems slowed expansion efforts.

The Solution

Tide Partners worked directly with leadership to identify commercial entry points, build strategic partnerships, and create market-specific expansion plans.

Results
  • Secured introductions to healthcare and pharma stakeholders.
  • Supported partnership and supply negotiations.
  • Accelerated market-entry planning across multiple EU territories.
  • Helped leadership prioritise scalable commercial opportunities.
Healthcare Partnerships
Fundraising Preparation
Fundraising Preparation

Investor Readiness for Early-stage Founder

An early-stage healthcare founder required support preparing for institutional fundraising after initial traction and angel investment.

Our Role

Worked closely with the founder to prepare the business for investor conversations and fundraising execution.

Support Included
  • Financial modelling and forecasting.
  • Investor narrative and pitch refinement.
  • Market positioning and competitive analysis.
  • Strategic guidance around growth planning and hiring.
Outcome
  • Clearer investor proposition and commercial narrative.
  • Stronger fundraising materials and financial clarity.
  • Increased founder confidence in investor engagement.
Strategic Advisory

Cross-border Healthcare Expansion

A Nordic healthcare company exploring UK expansion needed strategic guidance around NHS procurement, partnerships, and operational localisation.

How We Helped
  • Mapped NHS stakeholder landscape and buying processes.
  • Supported localisation of commercial messaging.
  • Connected leadership with healthcare operators and advisors.
  • Helped align product workflows with UK healthcare delivery models.
Result

The business accelerated UK market understanding and established early commercial traction within healthcare networks.

Strategic Advisory
Swedish AI Healthcare
International Expansion

Swedish AI-powered Healthcare Start-up

A Swedish health-tech company, whose flagship product used AI and automation, saving valuable time for healthcare professionals.

Our brief was to build the strategy for UK market entry, educating our client on the requirements for selling into the NHS as we went. We designed a full cycle sales and marketing strategy which upon execution was responsible for rapid UK success.

In the 6-months we worked with the founders, we helped them launch pilot schemes with primary care clinics. This gave them access to tens of thousands of UK patients, enabling their Product and Technology teams to hone and perfect their systems to suit UK workflows and the specific requirements of the NHS.

Acting as close partners to the business, we created a critical feedback loop between Product teams and the UK clinicians, enabling instant value to be offered to clinicians and enabling the company to win more customers.

Go-to-market Strategy

Pharma-tech Pre-revenue Start-up

A pre-revenue start-up in the SaaS for healthcare and pharma space.

Briefed to build and execute a Go-to-Market Strategy to supercharge their growth and generate their first revenue.

Acting as a fractional CFO, building financial models and advising on pricing and monetisation strategy.

Our work is currently being used for an imminent second funding round.

Pharma-tech Pre-revenue
Consumer Health DTC
Consumer Health

DTC: International Expansion

  • Lead initial research for a D2C men’s healthcare company’s European expansion.
  • Built go-to-market strategy, managing partnerships and contract negotiations.
  • Hired first “boots on the ground” in Europe.
Supply Agreement

Own Label Supply Strategy

  • Helped a tech scale-up reach agreements with a pharma partner to manufacture own branded medicines.
  • Resulted in vast cost-savings and brand positioning benefits.
Own Label Supply
Vi-Health Interim C-Suite
Interim C-Suite

Vi-Health

Utilised as Interim C-Suite taking cross-functional responsibility for Leadership, Finance, Operations and Growth. Built financial models and pitch decks, eventually selling the business to a prominent London-based tech company.

Rebrand

Vi-Health

Collaborated with branding agencies to overhaul the brand. Created explainer videos, brochures, and graphical assets. Work implemented across marketing collateral and digital product UI.

Vi-Health Rebrand
IP Sale EPR System
EPR System

IP Sale

Partnered with a legal firm in Malmo, Sweden, to prep the sale of a healthcare company’s IP. Built pitch decks, distributed across networks, and brokered the sale to a prominent healthcare business.